For the new Samsung Mobile Fun Mode, we created a series of videos that introduce 6 filters created by six emerging AR artists to bring digital fashion to everyone.
The global campaign features an Augmented Reality ready-to-wear fashion collection consisting of six unique designs by Ines Alpha, Maison Taskin, SGI, Aliina Kauranne, Jak, and Linxi Zhu.
Produced by ONSHORE STUDIO
Art direction by Hugo Richel
Creative direction by Wieden & Kennedy
Additional CGI by Alexandre Tamisier
Sound-design by Arthur Cormerais