We had the pleasure to produce the new visual identity of French music festival Peacock Society, as well as the artwork & video for the 2021' edition.
Creative direction & Art Direction by Hugo Richel
Produced by WeLoveArt & ONSHORE STUDIO
Hugo Richel created a logo that stages the lunar cycle referring to the cycle of the festival, from day to night...
This new lively and flexible identity has been designed to be used in all formats, both on digital and print media. The Festival reinvents itself, the dance leaves the night for the day, moves from mid-July to the beginning of September, leaves the warehouses for the large tree-lined areas and changes its visual identity.