Direction of visual campaign for the 2025 Chinese New Year
We were commissioned by Kerastase to create their new film, wishing a prosperous New Year, filled with good fortune and vibrant energy. In celebration of the Year of the Snake, Elixir Ultime L’Huile Originale steps into the spotlight with its boldest look yet, inspired by the glowing reds and golds of Chinese lanterns—a fusion of luxury and tradition.
Produced by ONSHORE STUDIO
Agency Rumeur
Art direction by Hugo Richel
Modeling by Jonathan Bulka
Sound-design by Arthur Cormerais