Nigo’s creative process evokes memories of his own KENZO discovery as a teenager and the fashion landscape that surrounded it: the DC Brand Boom of 1980s’ Japan, a time when the work of the internationally renowned Japanese Designers of Paris Fashion Week co-existed with a local influx of casual, pop-driven Character labels distinguishable by their use of colourful and cartoonish animal motifs.
Produced by ONSHORE STUDIO
Creative Direction by Julien Gaullet
Art direction by Hugo Richel
3D simulation by Alexandre Tamisier
Compositing by Arnaud Fournier