Jean-Paul Gaultier

For Jean Paul Gaultier’s Scandal fragrance, our studio led the artistic direction of a bold, immersive 360° campaign—designed to blur the lines between fashion film, surreal fantasy, and high-end beauty imagery.

We created a provocative mixed-media universe where sculptural 3D bodies, luscious textures, and stylized live-action coexist in perfect visual tension. From concept to execution, every frame was crafted to reflect the unapologetic sensuality and subversive elegance at the heart of the JPG identity.

The campaign unfolds across moving image, stills, and DOOH displays—offering a cohesive, high-impact visual system that reimagines the language of luxury fragrance through a modern, irreverent lens.