Lab Series

Valentine's Day 2026 Campaign

For this Valentine’s Day campaign, ONSHORE STUDIO crafted a playful and surreal CGI universe for Lab Series.

Mischievous Cupid figures fly, multiply, and spiral through soft skies, embodying love in all its excess — romantic, chaotic, and unrestrained. Set against this dreamlike choreography, Lab Series products remain sharp and grounded, creating a bold contrast between fantasy and modern masculinity.

The project was fully realized through CGI and post-production, blending classical symbolism with a contemporary luxury aesthetic.

Post-Production ONSHORE STUDIO
Creative Content & Production — Andrea Piotrovitch
3D Director Hugo Richel
Director — Agathe Deprez
Project Manager — Christelle Semiglia
Line Producer — Theo Jacquet
Production assistant — Kenza Zine El Abidine
Sound-design Arthur Cormerais
D.o.P — Louis Sechaud
1st camera assistant — Vincent Duverger
2nd camera assistant — Daniel Pavillon
Gaffer — Lucas Pommier
Set designer — Frederic Kasseo
Set designer assistant — Paul Renard
Set designer assistant — Solène Martineau
Unit Manager — François Chatal
Unit Manager assistant — Noé Chevalier
Creative Production House — Rumeur